Mainstream Access 2010 Hosting

Microsoft is making Access 2010 web hosting more mainstream:
http://blogs.msdn.com/b/access/archive/2010/10/19/office-365-and-access-web-databases.aspx

While another Access 2010 hosting solution exists already, clearly people look to Microsoft first to find the end-to-end solution.  Whether the pricing will be comparable, that's going to be interesting.